The name of our store, "At Once All Agog", comes from the poem "The Sugar-Plum Tree" by Eugene Field.

"...You say but the word to that gingerbread dog
And he barks with such terrible zest
That the chocolate cat is at once all agog,
As her swelling proportions attest..."

The name was suggested to Candy by her younger sister, Kim. Candy would read "The Sugar-Plum Tree" to Kim when they were young. When Kim heard that Candy was thinking about opening a specialty toy store, she mentioned the line to Candy, thinking that it is exactly how you want a child to be when they come to a toy store; at once all agog!

agog (adjective): full of intense interest or excitement

"The Sugar-Plum Tree" - by Eugene Field

Have you ever heard of the Sugar-Plum Tree?
    'T is a marvel of great renown!
It blooms on the shore of the Lollipop sea
    In the garden of Shut-Eye Town;
The fruit that it bears is so wondrously sweet
    (As those who have tasted it say)
That good little children have only to eat
    Of that fruit to be happy next day.

When you 've got to the tree, you would have a hard time
    To capture the fruit which I sing;
The tree is so tall that no person could climb
    To the boughs where the sugar-plums swing!
But up in that tree sits a chocolate cat,
    And a gingerbread dog prowls below---
And this is the way you contrive to get at
    Those sugar-plums tempting you so:

You say but the word to that gingerbread dog
    And he barks with such terrible zest
That the chocolate cat is at once all agog,
    As her swelling proportions attest.
And the chocolate cat goes cavorting around
    From this leafy limb unto that,
And the sugar-plums tumble, of course, to the ground---
    Hurrah for that chocolate cat!

There are marshmallows, gumdrops, and peppermint canes,
    With stripings of scarlet or gold,
And you carry away of the treasure that rains
    As much as your apron can hold!
So come, little child, cuddle closer to me
    In your dainty white nightcap and gown,
And I 'll rock you away to that Sugar-Plum Tree
    In the garden of Shut-Eye Town.